Everyone wants to stand out these days. And it’s
understandable why. In the events and meetings industry, the impression you
leave on your attendees can make or break the whole experience.
Oftentimes, though, it’s easy to get lost in the "sameness." Maybe it’s the layout of an event, maybe it’s the schedule, or maybe
it’s the DJ you hire for your reception: we are creatures of habit. We go back
to the things we know because they’re easy and safe.
In this edition of CMP
Today, we talk to two people who broke out of their sameness.
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By Beth Sumont, CMP, CAE, Director of Experience Design at 360 Live Media
Everyone is telling you that you need to be focusing on creating experiences at your events. Is this a fad? Just new lingo? Event design has its roots in the idea of the experience economy. Introduced by Joseph Pine and James Gilmore back in 1998, the concept is that after selling goods and services, experiences are the next differentiator.
Experience design is creating memorable moments that engage your attendees’ feelings, making their bond with your event deeper and longer lasting. Fast forward to today, and experiences are definitely a key differentiator for your brand. When it comes to experience design at meetings and conferences, it’s about going beyond the tables and chairs and thinking about the emotions your event generates.
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Join Events Industry Council for an important webinar
addressing what CMPs can except when it's time to renew their certification.
Join Josh Hinman, Events Industry Council’s Certification
Coordinator, for a webinar to review the full CMP renewal process on 23 April 2019 at 1:00 pm EST/UTC-6.
In addition to a brief review of the eligibility requirements, this webinar
will focus on the renewal application itself, from validating your experience to submitting industry support activity and self-reporting any remaining
continuing education.
The webinar will also include time for questions from the
audience at the end of the presentation. The webinar is eligible for 1.00 CE. A
recorded version will be available approximately two weeks after the live
presentation.
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Combining active learning and experiential elements, this programme is designed to enable participants to implement their own sustainable events. Join us 28–30 March in Monte Carlo, Monaco. Topics will include understanding the business value of sustainability for the events industry; practical solutions for improving your environmental performance in areas such as food and beverage, transportation and supply chain management; and effective methods for achieving corporate social responsibility goals. As part of the programme, the participants will customise a roadmap for their own sustainable event.
The Events Industry Council thanks the Thailand Convention and Exhibition Bureau, the Premier Development Partner of the SEPC programme.
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The IMEX-EIC Innovation in Sustainability Award has been
designed to celebrate champions driving sustainability forward through
innovation, collaboration and idea sharing. The award recognises the meeting or
project owner, and other stakeholders such as the planner, the venue and other
key suppliers, rather than individual achievements by a single supplier or
event. For more information about the award, to see
past recipients, and to apply, please visit our
website. Submit your nomination soon, as applications are due 1 March at 5:00
pm EST/UTC-5.
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Join us in this webinar as we review recommendations from
the Intergovernmental Panel on Climate Change (IPCC), and see how they apply to
the events industry. It's crucial for meeting organisers to understand the
importance of climate risk challenges affecting the events industry and to
prepare adequately. Together we’ll examine what measures can be taken to target
this challenge within the scope of meetings and events.
The webinar takes place on Tuesday, 26 February 2019 from
11:00 am – 12:00 pm EST/UTC-5. For more information and to register, please
visit our
webinar page.
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The Events
Industry Council, in collaboration with the International Association of
Exhibitions and Events, and the Society of Independent Show Organizers, is
analysing current trends related to deceptive practices, consumer fraud and
scams affecting the events industry, specifically focusing on attendance list
scams and room block poaching and piracy.
For our 2019 research focus,we are also introducing an in-depth analysis
on unauthorized offers to sell event attendance lists, often referred to as
"attendance list scams."
Estimated completion time is 7-10 minutes. Thank you in advance for taking the time to complete the survey by Wednesday, 17 April at 5:00 pm EST/UTC-5.
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Tyra Warner Hilliard, CMP, Ph.D., Esq., recently wrote an
article for Meetings Today, outlining
her Top 10 essential contract tips for event and meeting planners to utilise
when negotiating contracts. Her piece, which was published earlier this month,
touches on both general contracts and contracts specifically for third-party
vendors. Hilliard is an attorney and professor who
specialises in legal and crisis preparedness for the meetings, events and
hospitality industries.
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Five planners were named to Northstar Meetings Group’s Rising Stars 2019 list, which honours 15 professionals making their mark in the meetings industry. Among those selected:
- Kim Cowperthwaite, CMP | Manager of programmes and events, New Jersey Business and Industry Association
- Kimberly Hoffman, CMP, DMCP | Director of event services, Accent Indy
- Fidel Mitchell, CMP | Convention services manager, Arlington (Texas) Convention & Visitors Bureau
- Greg Morris, CMP | Director of meetings and education, Destinations International
- Kate Page, CMP | Director of services, Fenway Park Events, Boston Red Sox
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Three CMPs were named as Women of Influence by MeetingsNet. The organisation identified six women who were elected to top positions at major industry organisations. Among them were three CMPs, who shared their stories of success. To read more about their stories, visit the links attached to their names.
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Despite what you might’ve heard, healthcare meetings are
anything but boring.
Samantha Cribari-Starr, CMP-HC, has been working in health care
event planning for nearly a decade. Since she started, she said she’s seen what
was once seen as a "very traditional" event space thrive with creative and innovative
meeting design.
Currently the marketing event manager for Carestream Dental,
Cribari-Starr said having her CMP-HC has made the difference when bringing her
events into the 21st century. "Sometimes with the medical community, there’s a
sort of mentality of ‘I don’t know if I can do that,’" she said. "If you truly
look at the regulations, you’re only limiting your own potential. You might
have to work in certain spaces a certain way, but we can create engaging
opportunities that allow people to interact with our products and services that
set us apart."
Aaron Wolowiec, CMP, and Kate Pojeta, CMP, recently launched ReviewMySpeaker.com, a review site for event speakers. According to Wolowiec and Pojeta, they wanted to create a space where people could openly and honestly talk about speaker experiences. "Real decision-makers know that finding and engaging the right speakers can make or break a meeting or event," they said in a release. They hope this tool will allow professionals around the world to grow their network of vetted speakers.
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Alexandra A. Mannino, CMP, recently jointed Celebrity Cruises as their regional marketing manager for the East Region. Formerly she was a senior meeting planner at the SANS Institute.
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Libby Anderson, CMP, was recently promoted from planner to senior planner in trade show and events for Visit Orlando.
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