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June 24, 2016
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In This Issue | ||
Chair's Corner | ||
CMP Events | ||
Recertification | ||
In Depth | ||
APEX - Standards and Best Practices | ||
Industry News | ||
Research and Trends | ||
On The Move |
Does your employer understand the intricacies of planning a conference or event that will be both memorable to your attendees and profitable for your organization? Often, the annual meeting is one of the biggest revenue generators for your company and also one of the largest expenses. It is the one opportunity to showcase your company’s importance in the industry, to sell your products and your services, and to set yourself apart from your competitors. Your employer knows that a well-run meeting is imperative to the health of your company. But not all employers understand the tremendous amount of planning and details that go into making the event run smoothly. But you do. As a CMP, you know planning a meeting – no matter the size – is much more complicated than booking hotel rooms and convention centers, ensuring registration runs smoothly and ordering food and beverages. It’s ensuring that attendees will be safe, that your volunteers are trained, that your products arrive safely, that speakers are booked, that contracts are signed and adhered to, that sponsors are selected, that security is in place, that exhibit space is sold, that money transactions are secure, that the meeting’s design reflects the image of the company, that the marketing plan is created and implemented. The list goes on and on. Increasingly, employers are requiring or "preferring" that meeting professionals have a CMP. And this makes perfect sense. When so much rides on the successful outcome of a conference, meeting or event, your boss wants to be sure she has a talented staff in place. The CMP Governance Commission works diligently to ensure that the CMP certification identifies those with the knowledge and skills needed for organizations to create events that are memorable to the attendees, that showcase their organization as an industry leader, and that the meeting generates the revenue needed to grow your business. One of our goals this year and beyond is to reach out directly to employers to ensure they understand the importance of having a CMP on their staff. I would love to hear your stories. How has your CMP improved your organization’s meetings? Grown your company’s business meeting revenue? How has your employer embraced a staff of CMP meeting professionals? Send me your experiences! We will showcase these stories in future CMP Today newsletters. Peace, Janet |
Register now for the upcoming CIC Webinars:
Hotelier Confidential: Strategies on Capturing and Operating Healthcare Meetings – 1 CE Tuesday, July 26 ¦ 1-2 p.m. EST Register Here Improved Communications = Better Purchasing Process – 1 CE Thursday, July 21 ¦ 1-2 p.m. ESTRegister Here |
Contribute to CMP Today and CMP Pathway and earn credits towards your recertification! Submit an original article on a topic that aligns with one of the 10 domains in the International Standards Body of Knowledge to be published in a CIC newsletter and earn 1 industry support activity credit towards recertification.
Email your submissions to cmptoday@talley.com. |
June is traditionally wedding month, which means many of our CMPs are changing their names. Changing your name in your CMP online account is one of the few things you can’t do yourself. But CIC is here to help! To have your name changed in your account, simply email us at accountsupport@conventionindustry.org. Please provide your previous name (so we can find you!) as well as your new name. Please also send a copy of a government-issued ID (such as a driver’s license or marriage certificate). |
Mariela McIlwraith, CMP, CMM, MBA
Director, Sustainability, GMIC
In our last GMIC webinar, we looked at best practices for waste management for events. This is one of those issues that affects all aspects of the triple bottom line: people, planet and prosperity. Fortunately, there are some easy steps to follow that can have a big impact on our performance in this area. I recommend the following process for managing event waste:
[1] OECD, Extended Producer Responsibility http://www.oecd.org/env/tools-evaluation/extendedproducerresponsibility.htm |
Shawnna Kerns- Millennial Ah, the dreaded Millennials/Gen Y/Gen Me. Sometimes suited with the outfit of "lazy, entitled, technology reliant youth," what is it that makes this generation so different and difficult to understand? This group of individuals, born between the years of 1980 and 2000, number anywhere between 52.8 and 86 million and are said to be more than 50 percent of the workforce by 2020. The largest generation thus far in our history will prove to be the most lucrative marketing opportunity yet, begging the question, how do you tap into their needs and wants?
Millennials need to connect. In this age where technology is so rapidly evolving, you can drop a pin to meet up with friends, send a group invite via Facebook, and make your reservations with OpenTable all within the span of three minutes from your phone. This is the generation of multitasking, and this multitasking is evolving the millennial’s brain. From a young age, they seem to be increasing their ability to multitask – watching television, listening to music, playing video games – all while doing their homework. They want their information quickly and efficiently. To millennials, it’s all about instant gratification. This means organizations need to make sure the way they deliver information is seamless and precise. It used to be about status; now it’s all about the experience. Most millennials would rather spend $50 on brunch with friends or $500 on a festival sleeping in a tent in the dirt, go days without showering or creature comforts, than to spend thousands on the latest Audi. This isn’t the generation of glitz and glamour. Don’t try to wow them with shiny objects and tangible goods, that will only prove successful to a small pool of millennials. Provide them with an experience – an experience that they can’t miss – an opportunity to connect with their peers and the leaders in their field. This wanderlust generation will be much more open and excited about the chance to interact in a fun and invigorating environment, connecting and learning from each other, than being wooed by fancy swag or lectured to for hours through a PowerPoint. Make your presentations and events interactive, use social media polling, Instagram tags and trending Twitter talk. Try to exhibit your information/products/services in new ways that get this generation talking to each other, tweeting to each other, DM-ing each other, anything that makes them excited to share your brand with one another and make part of their own personal brand. Speaking of personal brand, one thing individuals of this generation are seeking out is their own brand – who are they, how do they want to be seen, how do they set themselves apart? This is displayed through Gen Y and millennials abilities to marry their personal style and identities with their professional one. Empathize with them, give them something to put in their toolbox, and show them how your brand fits into their own personal brand. Give them things that they can take with them, repurpose, shape and mold to fit their own unique style and what they have to offer as a branded, reliable, respectable meetings professional. Everything now is based on customization. Start at the bottom with a basic layout and let them build on what they want. Give them the raw breakdown of what your company offers then connect and work with them on adding the pieces they feel are important that they can use to build their own personal brand to be a more effective professional. You can certainly market to this generation, but take a second to sit back and think about what makes them tick. Utilize the stereotypes behind this generation and use it to your organization's advantage. Millennials need to connect on multiple levels, but they need to be spurred to do so. Develop different ways to engage like-minded millennial attendees, maybe through old school "chat rooms" on your event app based on interests or specific sessions, Create networking events that have topic-focused sections with more seasoned professionals there to facilitate millennials in the conversations of their specific interest. Find a way to harness their passion to network and learn, their adaptability and their own personal brand to get what they want out of your meeting.
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Katrina Adams, CMP, is now the Event Planning Manager at ProShares, a financial services firm located in Bethesda, MD. |
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Convention Industry Council 700 N. Fairfax Street, Suite 510 Alexandria, VA, USA, 22314 Tel: 571-527-3116 |
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