CEO Message
The Events Industry Council (EIC), the global voice of the business events, has announced its inaugural digital cohort of the Sustainable Event Professional Certificate (SEPC). The SEPC, which was initially introduced as an in-person course, was updated and expanded in June 2021 to offer an online option meaning that it continued to be easily accessible for professionals throughout the pandemic. The online course also enables a greater number of professionals to participate no matter where in the world they are based. In its inaugural group, 126 professionals earned their SEPC certificate through the online course.
Visit https://www.naylornetwork.com/eic-today/articles/index-v3.asp?aid=726043&issueID=86054 to view the full article online.
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Events and Programmes
By Claudia van’t Hullenaar, Founder & Managing Director, Sustained Impact In a rapidly changing world that places sustainability and net zero strategies at the core of businesses, it is essential for all sectors, including the meetings and events industry. Therefore, this new 2030 Strategy represents a pathway to focus on people, planet and prosperity, create purposeful outcomes, and accelerate the contribution of a shift toward a regenerative economy. In late 2020, the strategy team composed of members of the Centre for Sustainability and Social Impact committee took on the task of creating strategies for implementation for the CSSI.
Visit https://www.naylornetwork.com/eic-today/articles/index-v3.asp?aid=726047&issueID=86054 to view the full article online.
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By Gayle Murphy, CEO, Global Green Events Ltd To think and plan circularly means you are considering all aspects of a system, whether for a product, service, or whole event. Thinking circularly involves a mindset shift. Often in the events sector and beyond, we have had a tendency to focus on what is termed “waste management” or “waste reduction”. Circular thinking starts at the opposite end of the spectrum, with a focus on reducing what is going into the system in the first place, considering how it will be used, and ensuring it remains in the system after use i.e “closing the loop”.
Visit https://www.naylornetwork.com/eic-today/articles/index-v3.asp?aid=726046&issueID=86054 to view the full article online.
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Events and programmes
Join us for our hybrid Sustainable Event Professional Certificate (SEPC) session at this year’s IACC Americas Connect. The SEPC is a valuable investment into your competency of hosting sustainable business events and will provide you with the necessary knowledge to excel in your career as a meeting professional.
Visit https://www.naylornetwork.com/eic-today/articles/index-v3.asp?aid=726436&issueID=86054 to view the full article online.
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Number of years as a CMP? 15 Where did you grow up? Several places around the Pittsburgh, PA area and a few years in Gettysburg, PA. I’m a Pennsylvania girl! What did you want to (or think you’d) be when you grew up? I thought I might want to be a child psychologist. I loved the idea of helping children, and analysing people is something I am still interested in.
Visit https://www.naylornetwork.com/eic-today/articles/index-v3.asp?aid=726045&issueID=86054 to view the full article online.
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CMP programme news
Have you joined the LinkedIn group for CMPs? Log in and connect with more than 7,800 fellow CMPs from around the world. Click here and request to join the group.
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Industry news
Encore partners with Event Design Collective GmbH (EDCo), the globally active consultants and trainers of the Event Design using the Event Canvas™ methodology. The #EventCanvas is intended to stimulate the creation of a common visual language that can be used by event professionals to design, articulate and prototype compelling event stories.
Visit https://www.naylornetwork.com/eic-today/articles/index-v3.asp?aid=726048&issueID=86054 to view the full article online.
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Two-thirds of venues say they will recover to 2019 meeting revenue levels in 2022 or 2023, with Danish and Australian venues predicting the fastest recovery, according to IACC’s annual Meeting Room of the Future Barometer 2022. Respondents globally reported that 2023 would be the first year to surpass 2019 meetings and business events revenue levels. Predictions did differ slightly by country with projected revenues in Denmark to surpass 2019 levels as early as 2022 while the Americas had a slightly longer outlook with revenues not returning to pre-pandemic levels until 2024.
Visit https://www.naylornetwork.com/eic-today/articles/index-v3.asp?aid=726049&issueID=86054 to view the full article online.
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Access our resources
Whether you are just starting out on your path to achieving the Certified Meeting Professional (CMP) certification or are ready to sit for the CMP Examination, you will want to view the CMP candidate webinar to make sure you are prepared!
What A free webinar that provides a deep dive into obtaining the Certified Meeting Professional (CMP) credential. Get an in-depth look into the CMP journey, including application requirements and the exam day process and tips to make the “before, during and after exam day” as stress-free and enjoyable as possible.
Why Understanding the testing process and having a study plan will help you be successful when sitting for the examination.
Who Led by Events Industry Council's Chair of the CMP Governance Commission Alisa Peters, CMP, CMM and EIC Certification staff, who are experts on the CMP examination and eager to help you succeed.
View the webinar here.
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To date, this industry-wide task force has published seven accepted practices guides: B2B and B2C Exhibitions, Business Continuity, Meeting and Event Design, Health and Safety for Hotels, Workforce and Wellness, Travel and Transportation, and Resources for Destinations. Additional resources include a Code of Conduct, Principles for Recovery, Key Questions for Event Organisers, Know Before You Go, and a Crisis Communications worksheet.
After the release of each guide, EIC hosted a webinar with task force members to review the resources. You can access all of this helpful aggregated content via EIC's website and YouTube channel.
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The Events Industry Council's Digital and Hybrid Events book is now available to view, and CE points can be earned by answering quiz questions about the guide.
An intro to the report
The term digital is used to describe a set of tools and strategies that can be applied to multiple meeting and event (M&E) formats where technology is utilised to plan and deliver events. In-person, virtual and hybrid events may all make use of digital, although virtual and hybrid events tend to rely on digital tools to deliver and facilitate experiences. The pandemic accelerated innovation in digital event technologies, particularly interactive digital platforms that added to well-established pre-pandemic digital tools already in wide use such as content presentation and management, mobile apps, signage, overflow rooms, and content streaming.
It is important to acknowledge that the planning process for digital follows essentially the same process for in-person M&E. It is just as critical to define the goals and objectives for a digital event as it is for in-person. However, when using digital technologies, the type of delivery method needs to be overlayed based on the defined goals and objectives, as some meeting types are better suited to the in-person experience (e.g., incentive meetings), while others are highly effective in a fully virtual environment (e.g., internal training meetings), with the spectrum of hybrid events in-between these two alternatives. Regardless of the delivery method and the extent digital technology is utilised, all meetings and events are driven by the need to share content and/or experiences. As such, we must start with a strategy that supports the overall event goals/objectives and solve for the question of how they are best delivered.
Virtual meetings will continue to successfully address the restrictions of the pandemic as countries and regions remain in various stages of the return to in-person M&E. Moving forward, it is commonly accepted that hybrid events will continue play a key role in the M&E portfolio strategy because of multiple benefits: expanded reach and accessibility, broader diversity of participants, the inclusion of those who were not able to attend a F2F event, reduced environmental impact, and enhanced return on investment (ROI) metrics to prove the value of the M&E.
To view the guide click here.
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The Events Industry Council's APEX COVID-19 Business Recovery Task Force - Meeting and Event Design Version 2.0 is now available to view, and CE points can be earned by answering quiz questions about the guide.
An introduction to the report
COVID-19 has had an overwhelming impact on the hospitality, tourism and in-person meeting and event industries. This revised document (titled ‘2.0’) is focused on updating the 2021 related science and data metrics and reestablishing trust with decision-makers who approve meetings/events, organisers who coordinate them, and meeting/event participants who will make the decision to attend.
In this document, we share evolving resources as organisations establish their own baseline on risk evaluation and management, and we assess the timing and protocols for their upcoming in-person meetings and events. These are not intended to be definitive standards, but rather general guidance to customise for your organisation’s meeting or event.
To download your copy of the guide click here.
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Events Industry Council Strategic Partners
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