Chair's corner
EVP/COO International Association of Exhibitions and Events, CEO, Center for Exhibition Industry Research Chairperson, 2022 Events Industry Council I am past the mid-year of my term as Chairperson of the Events Industry Council, and we are reaching one of my favorite times of the year. Here in the Northern Hemisphere, fall is rapidly approaching and with it the unbearable heat we have experienced here in Texas, and other parts of the world, will end and cooler temperatures will arrive.
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Events and Programmes
Montserrat Núñez gained her CMP accreditation in 2020 and is a passionate advocate for developing leadership skills, as well as contributing the global business events industry. By Montserrat Núñez Badilla, CMP Meeting and Events Lead, Boston Consulting Group When describing a leader, adjectives such as strong, determined, knowledgeable, popular, and visible come to mind. Leaders are always heard, seen and imitated. Vulnerable would probably seem like the direct opposite of leadership.
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M. Theresa Breining, CMP, CMM, CED, President, Breining Group, Inc. I have been extraordinarily fortunate to have landed in the meeting industry – I had no idea that when I started working with a small state association in California many years ago, facilitating the meetings and trade show for the group, as well as managing the membership details, newsletters, and all of the other details necessary for a staff of two people, that this job would open the door to an unexpected journey. I learnt about the intricacies of planning and realised that I had an interest and some skill in the area.
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Pat Satkhum, CEM, CIS, CED, SEPC, Senior Manager – Sustainable Development Section, MICE Capability Department Tell us about the work of the Thailand Convention & Exhibition Bureau Thailand Convention & Exhibition Bureau (TCEB) is the government agency tasked with promoting and developing business events in Thailand.
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Events and programmes
The Events Industry Council is delighted to introduce its brand new Foundations Certification Programme, which provides guidance to event industry organisations on how to launch their own sustainability and social impact programmes. It is also suitable for organisations with established sustainability and social impact programmes and can be used to review existing policies and plans and help to identify gaps.
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CMP programme news
Have you joined the LinkedIn group for CMPs? Log in and connect with more than 7,800 fellow CMPs from around the world. Click here and request to join the group.
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Industry news
EIC's valued member, Meeting Professionals International, recently celebrated its 50th Anniversary. Amy Calvert, CEO of Events Industry Council said “MPI has been a long-standing and engaged member of the Events Industry Council, and we would like to wish our friends and colleagues at MPI our warmest congratulations on the Association’s 50th anniversary milestone.
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Access our resources
The EIC Sustainable Event Standards, a set of eight standards have been designed to assess events and industry suppliers in support of environmental and social responsibility. They provide specific guidance for event organisers and partners, including accommodations, audio visual and production, destinations, exhibition services, food & beverage, integrated properties, and venues.
Visit https://www.naylornetwork.com/eic-today/articles/index-v3.asp?aid=742542&issueID=90239 to view the full article online.
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According to the 2022 Q1 Barometer, 80% of global companies surveyed resumed domestic travel in 2022 Q1 (up 16% from 2021 Q4), and more than half (55%) had resumed international travel (up 77% from the previous quarter) following the easing of COVID travel restrictions across the world. However, recovery across the business events sector eased in 2022 Q1, in part due to the impact of the Omicron variant in key markets. The slight step back in the recovery was indicated by both RFPs (down 2% from 2021 Q4) and hotel group room nights (down 10% from previous quarter). Download the full report here.
Visit https://www.naylornetwork.com/eic-today/articles/index-v3.asp?aid=742543&issueID=90239 to view the full article online.
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Whether you are just starting out on your path to achieving the Certified Meeting Professional (CMP) certification or are ready to sit for the CMP Examination, you will want to view the CMP candidate webinar to make sure you are prepared!
What A free webinar that provides a deep dive into obtaining the Certified Meeting Professional (CMP) credential. Get an in-depth look into the CMP journey, including application requirements and the exam day process and tips to make the “before, during and after exam day” as stress-free and enjoyable as possible.
Why Understanding the testing process and having a study plan will help you be successful when sitting for the examination.
Who Led by Events Industry Council's Chair of the CMP Governance Commission Alisa Peters, CMP, CMM and EIC Certification staff, who are experts on the CMP examination and eager to help you succeed.
View the webinar here.
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To date, this industry-wide task force has published seven accepted practices guides: B2B and B2C Exhibitions, Business Continuity, Meeting and Event Design, Health and Safety for Hotels, Workforce and Wellness, Travel and Transportation, and Resources for Destinations. Additional resources include a Code of Conduct, Principles for Recovery, Key Questions for Event Organisers, Know Before You Go, and a Crisis Communications worksheet.
After the release of each guide, EIC hosted a webinar with task force members to review the resources. You can access all of this helpful aggregated content via EIC's website and YouTube channel.
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The Events Industry Council's Digital and Hybrid Events book is now available to view, and CE points can be earned by answering quiz questions about the guide.
An intro to the report
The term digital is used to describe a set of tools and strategies that can be applied to multiple meeting and event (M&E) formats where technology is utilised to plan and deliver events. In-person, virtual and hybrid events may all make use of digital, although virtual and hybrid events tend to rely on digital tools to deliver and facilitate experiences. The pandemic accelerated innovation in digital event technologies, particularly interactive digital platforms that added to well-established pre-pandemic digital tools already in wide use such as content presentation and management, mobile apps, signage, overflow rooms, and content streaming.
It is important to acknowledge that the planning process for digital follows essentially the same process for in-person M&E. It is just as critical to define the goals and objectives for a digital event as it is for in-person. However, when using digital technologies, the type of delivery method needs to be overlayed based on the defined goals and objectives, as some meeting types are better suited to the in-person experience (e.g., incentive meetings), while others are highly effective in a fully virtual environment (e.g., internal training meetings), with the spectrum of hybrid events in-between these two alternatives. Regardless of the delivery method and the extent digital technology is utilised, all meetings and events are driven by the need to share content and/or experiences. As such, we must start with a strategy that supports the overall event goals/objectives and solve for the question of how they are best delivered.
Virtual meetings will continue to successfully address the restrictions of the pandemic as countries and regions remain in various stages of the return to in-person M&E. Moving forward, it is commonly accepted that hybrid events will continue play a key role in the M&E portfolio strategy because of multiple benefits: expanded reach and accessibility, broader diversity of participants, the inclusion of those who were not able to attend a F2F event, reduced environmental impact, and enhanced return on investment (ROI) metrics to prove the value of the M&E.
To view the guide click here.
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The Events Industry Council's APEX COVID-19 Business Recovery Task Force - Meeting and Event Design Version 2.0 is now available to view, and CE points can be earned by answering quiz questions about the guide.
An introduction to the report
COVID-19 has had an overwhelming impact on the hospitality, tourism and in-person meeting and event industries. This revised document (titled ‘2.0’) is focused on updating the 2021 related science and data metrics and reestablishing trust with decision-makers who approve meetings/events, organisers who coordinate them, and meeting/event participants who will make the decision to attend.
In this document, we share evolving resources as organisations establish their own baseline on risk evaluation and management, and we assess the timing and protocols for their upcoming in-person meetings and events. These are not intended to be definitive standards, but rather general guidance to customise for your organisation’s meeting or event.
To download your copy of the guide click here.
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Events Industry Council Strategic Partners
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