The National Apartment Association (NAA) and MultifamilyRevenue.com have formed a joint partnership to produce and promote The Apartment Revenue Management Conference (ARM), the first education conference dedicated to multifamily revenue management strategies and techniques.
The inaugural ARM Conference will be held Sept. 12-14, 2011, at the Marriott Park City in Park City, Utah.
Revenue management experts from both inside and outside the multifamily housing sector will educate attending apartment owners and managers about revenue optimization strategies to sustainably improve the financial performance of their portfolios.
"Apartment investment companies implementing revenue management systems typically see a revenue increase of 3-5 percent," said Stephen Lefkovits, publisher and editor-in-chief of MultifamilyRevenue.com. "Informed investors are demanding that multifamily owners conduct due diligence on the topic since revenue-managed companies consistently generate greater profitability each quarter compared to those companies not utilizing revenue management systems."
The conference will establish a forum where investors and owner/operators will gain invaluable insight regarding the effective implementation and operation of a community in a revenue-managed environment.
"Third-party property managers and multifamily property owners of all sizes will benefit from the broad and deep learning this conference will deliver," Doug Culkin, CAE, president and CEO of the NAA said. "NAA is excited that revenue management is a key area for industry growth – both in terms of corporate adoption and also in terms of executive education and development. We estimate only 15-20 percent of the apartment investment companies are currently using revenue management system software."
A call for proposed session topics will be distributed in the first quarter of 2011 and will be open to any multifamily company or executives offering valuable information regarding on-site implementations, emerging revenue management trends, best practices and case studies of success. Sponsorship opportunities will also be announced during the same time period. For additional information regarding the conference visit: www.multifamilyrevenue.com/conference.