And the survey says...!
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The CPA sent out a Readership Survey last summer to gain a better understanding of how the association is currently meeting members’ needs and what we can do to improve our services.
We are on the right track! Highlights from the survey:
Importance placed on CPA communications (Important / very important):
- Energized – 70%
- RA newsletter – 92%
- PA newsletter – 81%
- Propane website – 84%
Quality of content in CPA communications (good or excellent content):
- Energized – 77%
- RA newsletter – 91%
- PA newsletter – 87%
- Propane website – 84%
Some topics that CPA members would like to see in CPA communications include:
- Fleet safety and compliance
- Auto propane
- Emerging markets
- Propane pricing trends
- Funding opportunities
- Health & safety and regulatory changes/updates
- Transportation and storage
- Market outlook
- Political climate in Canada/provinces and impact on industry, including the role propane can play in energy policy and environmental impacts
- Carbon tax implications, refinery updates
General:
- 91% use CPA website for technical information (e.g., propane facts, safety, regulations)
- 69% are interested in attending webinars hosted by CPA
- 59% are active on social media (Facebook 89%, LinkedIn 65%)
- What respondents would say to prospective members regarding the benefits of CPA:
- Excellent networking opportunity with customers/suppliers
- CPA provides access to key information of value to industry
- Most reliable source of regulatory and general propane knowledge and facts available to Canadians
A big thank you to all who participated in the CPA Readership Survey – including our survey winner Greg Whyte (see next story)! Your voice and feedback help us to improve our communication services and better meet your needs.
