The new issue of CPA’s Energized magazine, coming out in December 2021, focuses on marketing propane in an era where ‘electrify everything’ is coming at us in all directions.
Join Tucker Perkins (president and CEO of Propane Education & Research Council), Jason Cooper (sales manager at Dowler-Karn Ltd.) and James Rockall (CEO of World LPG Association) as they explore how the propane industry can best tell its story and break through some of the barriers that exist today, from the villainization of fossil fuels, to finessing the complex world of digital channels.
Energized also digs deeper into social media, providing readers with advice on how to improve an online marketing strategy.
Viewers of HGTV’s Rock Solid Builds will recognize host Randy Spracklin (photo) and his team in one of the featured stories that puts the CPA’s marketing strategy into action. The CPA sponsored the first season of the popular home renovation show, aired last spring, and will be part of season 2, scheduled in winter/spring 2022. The objective of this strategy is to create a buzz around propane and showcase its various applications to hundreds of thousands of Canadians.
Readers will also finally meet the four CPA scholarship recipients for 2021 in this fall issue of Energized.
If you would like more copies of the magazine than what you receive, please do not hesitate to contact Imen Trad at imentrad@propane.ca.