In the latest issue of GSAE connections magazine we explore the ways advocacy can be quantified as a membership benefit and a tool for recruitment and retention, by examining the advocacy efforts of three Georgia associations. 

This issue features another installment in our series highlighting internship experiences provided through the GSAE Internship Grant Program, and celebrates the winners of the GSAE Annual Awards. 

Here are a few highlights from the Winter 2014 issue of connections, available now online and in print. 

Though members may not realize it until they need it, the beating heart of every association is advocacy. Advocacy is important, but why? Learn more from a few associations whose efforts have greatly benefited their memberships and the lessons they’ve learned along the way, and quantify the value of advocacy as a point for membership recruitment and retention.

Are you part of an association that Mike Pennington, CAE, has named the "Micro Staff" Association? Associations employing three or fewer people have their own set of challenges and advantages, and in this article the author considers and presents those unique perspectives.

Author Doug Eadie shares the ways a board-savvy CEO interacts with the board to lead an effective and efficient organization. Hint: It all comes down to attitude!