In the latest issue of GSAE connections magazine we'll take an in-depth look at marketing best practices, as shared by your fellow GSAE members. We'll focus on everything from selling intangible benefits to branding success stories.

This issue also takes a look at ways associations can stay competitive in today's marketplace, as well as keys to great presentations when it comes to public speaking and communication with the millenial market.

We'll also take a look at the latest technology and social media tools for marketing and highlight recent association events, including GSAE's Annual Meeting in Augusta.
 
Here are a few highlights from the Summer 2013 issue of connections, available now online and in print. To read the magazine now, click on the cover image to the right.

Branding is as much about the audience as it is the product. What works? For most, it’s a potent cocktail that merges the tangible and the ethereal with a clear vision of the customer. Three GSAE members share their best practices when it comes to marketing and branding.
Full Article...

"Road to Relevance" authors, Harrison Coerver and Mary Byers share their take on the tools associations need to compete and maintaining relevance in today's marketplace.
Full Article...

Public speaking is an increasingly important professional skill for your members, your volunteer leaders, and your association’s staff at all levels,especially senior and executive staff. If you suffer from performance anxiety when you get in front of a crowd check out these proven strategies to help you overcome that fear and deliver an excellent presentation, no matter what the format or audience.
Full Article...