Webinars, Podcasts & Blogs from Around the Web
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Mary Byers Online Learning Event – Momentum: Where To Get It & How To Keep It
Registration is free.One hour of CAE credit for those who attend the program live.
This 60-minute session is a valuable learning opportunity for association leaders and their teams. Slow and steady wins the race but working with leverage is a lot more fun and increases return on investment for an association and its members. Join CommPartners and Mary Byers, CAE, for a look at how to maximize your organizational influence during this livestream event for association professionals. You’ll learn:
- How leverage changes the game
- The value of momentum in changing membership from nice-to-have to must-have
- Momentum-building habits
- Powerful strategy starters for you and your team
For many organizations, digital marketing is a new undertaking. Associations are looking for how to best staff their organizations, craft campaigns and measure programs in the digital age. HighRoad U was created to help all associations evolve fully into digital (and help corporate marketers new to the association world understand what's different).
The HighRoad U library stores all on-demand webinars and hosts live webinars every Friday at 3 pm EDT.
- March 24: Toolkit of the Month Webinar
An Association Marketer's Guide to Creating Personas
The term "persona" may sound like highfalutin jargon, but really it is just the latest term for what always has been Marketing 101: Know your audience, and deliver what is interesting and relevant to it. While the concept of personalization is old-school marketing, the techniques available through today’s marketing automation technology make personalization easy for even a one-person association marketing department. Bringing personas into your marketing strategy doesn’t have to be hard. Download Real Magnet’s "An Association Marketers Guide to Creating Personas" today!
Healthy by Association Facebook Group
Our colleagues at Event Garde have created a Facebook group called Healthy by Association. This is a space for association professionals to set goals, share their workout accomplishments, exchange healthy recipes and, above all, stay motivated. All association professionals - and those association adjacent - are encouraged to join us. It’s a robust member community with daily posts and a large variety of resources. Check it out today.
Blogs and Podcasts Around the Web
Leading Learning is the podcast for leaders and aspiring leaders in the business of continuing education, professional development, and lifelong learning. You may subscribe to their podcast or view a list of those already published here.
Looking for a great blog on association management or leadership? Learn more and sign up for notifications of new posts on the MemberClicks blog today!
Extraordinary CEO released a podcast featuring Christie Tarantino, President & CEO, Association Forum of Chicagoland on The Attributes Of CEOs Who Are Successful Change Leaders. Additional podcasts and blogs are available on Doug Eadie’s website.
The Beacon Podcast, courtesy of our friends at Lighthouse Counsel, has numerous archived podcasts related to nonprofit management.
Association Mavens, brought to you by Aptify® – Several well known past GSAE speakers are featured. While not recent, these are fascinating folks with a lot of expertise to share.
Georgia Society of Association Executives