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August 2013

Association Adviser Spotlights GSAE Members

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May's Corner Office spotlight shines on Tino Mantella, president and CEO of the 19,000 member Technology Association of Georgia (TAG). Read the full article here to see what Tino's learned about engaging young members, non-dues revenue and a triple-digit growth in membership. And, in his episode of Association Adviser TV, they explore how new technology is being married with traditional communication methods to help associations grow.

July's Corner Office spotlight shines on Eric Fletty, Vice President of Operations of TAPPI, a 500+ member group organization serving the paper industry. Read the full article here to learn about TAPPI's entrance into the realm of association management, membership recruitment and retention in response to changes in the paper industry and helping members overcome industry challenges.

Putting ‘Social’ and ‘Virtual’ to Work at Your Next Face-to-Face Event: in this episode of Association Adviser TV, Karl Kirsch, CAE, Vice President, Meeting Expectations, discusses social media use at live events, while Dan Stevens, President of Workerbee TV offers advice on how to engage "virtual" attendees.