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January 2015

Respond Today: McKinley’s 7th Annual Economic Impact on Associations (EIA) Study

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Since their foundational report was released seven years ago, McKinley’s EIA study has become a widely-used tool and resource in understanding how associations adjust to ever-changing economic conditions and compare to peer organizations. As in the past, all participants in the project will receive an executive summary of the survey results, implications, and longitudinal trends.

This short survey focuses on association performance and decision-making in 2014 as well as the outlook for 2015. In this year’s survey, McKinley will also explore effective practices related to research, strategy, and governance. Here is the link to the confidential questionnaire, which should take under 15 minutes to complete: http://www.surveygizmo.com/s3/1950268/McKinleyAdvisors-2015EIAStudy