Attention All Associations with Canadian Members

Have you updated your practices to meet the requirements of Canada's new anti-spam laws? The Canadian Anti-Spam Legislation (CASL) requires anyone living in Canada to whom you wish to send a Commercial Electronic Message (CEM) to give you opt-in permission to do so. A commercial electronic message covers email, telephone and possibly social media. Relative to associations, a message would be considered a CEM if it includes an invitation for membership, meeting attendance, sponsorship, advertising or selling anything like communications programs or meetings services or a manual or logo item.

There are potentially crazy fines and potential imprisonment. No, really. Read all about it.