September 12, 2016 at 12 pm EDT 

The US higher education system and traditional pathways into employment are being disrupted by a host of factors, from rapidly rising costs and increasing student debt to challenges helping students develop 21st century skills. At the same time, associations are desperate to attract new members, particularly younger members. Is this a perfect storm? No – it's a perfect opportunity.

CommPartners is proud to host Shelly Alcorn, CAE and Elizabeth Weaver Engel, M.A., CAE for a discussion based on their new whitepaper, The Association Role in the New Education Paradigm. In this session, they'll share highlights from their research into the dramatic changes affecting the realms of both education and employment, why they believe these changes represent such a tremendous opportunity for associations to benefit the professions/industries we serve, and the real stories of associations that are fully embracing their role in nurturing the next generation of professionals and members.

For many organizations, digital marketing is a new undertaking. Associations are looking for how to best staff their organizations, craft campaigns and measure programs in the digital age. HighRoad U was created to help all associations evolve fully into digital (and help corporate marketers new to the association world understand what's different). 

 

The HighRoad U library stores all on-demand webinars and hosts live webinars every Friday at 3 pm EDT.