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The Georgia World Congress Center Authority (GWCCA) announces the appointment of
Joe Bocherer – an experienced and proven leader within the convention, hospitality and tourism industries – as the organization’s new Chief Commercial Officer. Bocherer, who most recently served as Head of Sales and Marketing for InterContinental Hotels Group’s (IHG) U.S. franchise division, has 20 years of convention and visitors bureau and hotel sales experience with extensive knowledge of group and transient-driven business. As the GWCCA’s Chief Commercial Officer, Bocherer presides over Sales and Marketing, Business Development, Customer Analytics and Revenue Management, all products and contracted service agreements.
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