The Beacon Podcast, courtesy of our friends at Lighthouse Counsel – Karen Kemp sits down with Sandy Lish, principal and founder of The Castle Group, to discuss communications strategy. Sandy taps into her vast amount of experience with communications strategies to go over everything from why it’s important, to where to start creating one, to tailoring it to your audience. Sandy answers several key questions including:

• How do you develop a strategic communications plan?
• Why is it necessary to have a strategic communications plan?
• What is the best way to communicate?
• How does an organization stay top of mind with its audiences?

Extraordinary CEO – Several podcasts are available on Doug Eadie’s website. Abe Abraham, author of Thinking Your Way Out of the Ditch, describes his new book in the October episode. Coming soon, Michelle Mason, FASAE, CAE, Association Forum of Chicagoland, will discuss enriching your board composition.

Association Mavens, brought to you by Aptify® – Several well known past GSAE speakers are featured. While not recent, these are fascinating folks with a lot of expertise to share.