Today, people are becoming more disconnected than ever despite the constant presence of "virtual communities" like Facebook, Twitter, LinkedIn and many others. That’s why associations are becoming increasingly important to help build a sense of community with people who share common interests – both personally and professionally. In this enlightening program, based on his upcoming book, Quest for Community, Ron will offer you specific strategies to help you create a cohesive brand that will attract and retain members through a community of connected, engaged and energized members.

 

9-11:30 am, 2.5 CAE credits

Tired of wasting time, money, and effort on marketing campaigns that just don’t work anymore? Isn’t it time for a change ... with a wildly effective approach to marketing that will help you double or even triple the return on each marketing dollar you spend? In this highly interactive and entertaining program, marketing and service expert Ron Rosenberg will share his proven strategies for unprecedented association and business growth, and he’ll show you how to get more members, increase non-dues revenue and cut expenses in the process!

GSAE Members – $39 Early Bird ($49 after February 10)

Guests – $49 Early Bird ($59 after February 10)

 

9 am-11:30 am – Workshop

10:30 am-11:30 am – Member Orientation

11:30 am-12 pm – Participation Fair & Networking Reception

12-1:30 pm – Luncheon and Keynote

1:45 pm – Leadership Orientation

As a CAE Approved Provider of educational program related to the CAE exam content outline, this luncheon program may be applied for 1 credit and the workshop for 2.5 credits toward your CAE application or renewal of professional development requirements. For more information about the CAE credential or Approved Provider program, please visit www.whatiscae.org.