With XYZ University CEO Sarah Sladek as your guide, Membership2020 delivers ready-to-apply intelligence on how  membership structures are changing and how the needs of younger generations are reshaping the decisions associations make about recruitment, retention and revenues. You'll earn 7 CAE credits and come away with a plan that's ready to use in launching a strategic, highly integrated initiative to add Generations X, Y and Z to your membership base. Use code GSAE to get $100 off the early bird price (expires Oct. 13).