Past GSAE speakers, Aaron D. Wolowiec, MSA, CAE, CMP, CTA, CTF and Scott Oser have launched a new resource, "Results-driven Event Marketing for the Discerning Attendee." Writes Aaron, "In our opinion, results-driven event marketing occurs in three distinct phases: pre-planning, implementation and post-activity. When intentionally designed, developed and implemented, the right event marketing can cause both attendance and revenue to soar." A direct link to the blog post is available here.