The Strategic and Economic Impact of COVID-19 on the Association Sector

Association Laboratory, in partnership with GSAE, released The Strategic and Economic Impact of COVID-19 on the Association Sector on March 30, 2020. More than 1,000 association leaders across 20 industry and professional sectors participated in the study. Download your complimentary copy of The Strategic and Economic Impact of COVID-19 on the Association Sector today!

Why this study is important:

1. Risk Profile Assessment: The study outlines a risk profile of associations assessing how prepared the sector is to withstand the economic shock of COVID-19. Respondents were asked to identify their designated reserves, percentage of revenue from meetings and risk mitigation through insurance. The data shows that smaller associations in particular are at risk, while trade associations might not be impacted as severely.
2. Anticipated Strategies: The study identifies the anticipated strategy changes associations anticipate implementing to adjust to the economic disruption in 2020 and 2021. From cuts in discretionary spending to expanded investment in online and virtual events, respondents identified a wide range of responses to this unprecedented crisis.
3. Expert Advice: Three notable association experts provide advice on how to modify association strategy and mitigate legal and financial risk. There are a host of critical moves you can make as an association leader and this report gives you practical ideas you can implement now.

About Association Laboratory:
Association Laboratory provides research and business strategy to trade and professional associations and creates strategic education and sector analysis for association leaders. Learn more.