What the men and women who work in construction across Texas have in common is a tremendous pride in the work they do and a real commitment to the safety of their co-workers," said Brian Turmail, the association's spokesman. "This campaign lets the state's construction workers explain the benefits of working in an industry that pays better than most and is improving safety faster than most other states."

The main element of the "Texas Builds" campaign is a series of videos highlighting different aspects of working in the Texas construction industry. The videos feature English and Spanish language testimonials from dozens of construction workers throughout the state. One video provides a brief overview of the industry, a second highlights career opportunities, and a third focuses on steps construction workers and their firms take to ensure the safety and health of workers. The final video takes a comprehensive look at the construction industry in Texas.