Source: TSNNSo, you’ve decided to be an exhibitor at a trade show to network with prospective buyers and discover new opportunities. This is the easy part. However, before you spend your time and money building out a booth, make sure you’re choosing the right trade show(s) for your business.
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Source: CMO.comAs I reflect on three decades of leading marketing teams across companies like Hershey, Capital One, TD Ameritrade, and General Mills, I’ve come to believe that whether you’re selling credit cards or candy bars, digital services or Hamburger Helper, there’s one universal requirement for success: creating the right culture.
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Source: FreemanMarketers strive to create memorable experiences that engage and excite, but including all the latest digital bells and whistles can pose a challenge when working with a tight budget. The good news is you can still offer digital wows without spending a mint.
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Source: ForbesCorporate leaders often talk about creating a ‘culture of innovation’ within their companies. When having these conversations, they often act as if organizational culture is some mythical creature that comes down from the mountain to greet the people.
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Source: Event Technologies"I’m a sponsor or an exhibitor, and I feel like an outcast. Sponsors and exhibitors understand the value they bring to conferences but, increasingly they don’t see the value coming back to them. These industry partners want to feel like real partners, however, many times they feel like a wallet."
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Nevada-based ConvExx announced last week that has acquired Mobile Tech Expo from Kevin Halewood, Inc. The 17-year-old trade show is currently held annually in Orlando, Fla. The 2018 Mobile Tech Expo is scheduled January 26-28, at the Caribe Royale.
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Source: Exhibit CityThe Philadelphia Convention & Visitors Bureau today reported 2016 as its highest convention booking year ever with 713 events using 903,199 hotel room nights secured for future years. Those figures represent an 18.2 percent increase in the number of events and a 5.8 percent increase in room nights secured over 2015.
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Source: CEIR EventsYou had to figure it was going to end sooner or later: After 25 consecutive quarters, tradeshow industry performance experienced a decline at the end of 2016, according to the most recent CEIR quarterly report.
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