Industry News
Source: DoubleDutchThe rise of mobile technologies has upended how event planners reach – and engage – attendees at live events. Nearly two-thirds of Americans now own a smartphone, up from 58 percent in early 2014, according to the Pew Research Center.
Visit http://doubledutch.me/blog/5-ways-app-economy-transforming-live-events/ to view the full article online.
|
Source: GESGES has appointed Patrick Lukan as chief operating officer for the Middle East as the company prepares for significant growth in the region in 2017 and beyond. GES launched its Middle East events services business in 2009 with a single show. Since then the business has grown steadily under the leadership of Al Maaytah, delivering more than 80 events in 2016.
Visit http://www.ges.com/eu/newsroom/newsroom-posts/2017/01/18/ges-eyes-further-growth-in-middle-east to view the full article online.
|
Source: Harvard Business ReviewIt’s no surprise that most people report a strong preference for flexibility when it comes to choosing their goals. This is understandable when you consider that most of us aren’t actually very good at predicting our actions and behaviors. Adopting a somewhat elastic approach to setting goals allows us some future wiggle room.
Visit https://hbr.org/2017/01/when-to-set-rigid-goals-and-when-to-be-flexible to view the full article online.
|
Source: TSNNWant to take your trade show and turn it into a compelling, not-to-miss industry event? Try strapping a few live action cameras to some of your attendees, let them loose on the showfloor, live stream their experiences on Facebook and voila – you’ve not only given your at-home audience a glimpse of what they’re missing, you’ve also turned your event into a cutting-edge attendee marketing machine!
Visit http://www.tsnn.com/news-blogs/cntv-teams-international-wooodworking-fair-harness-power-live-streaming-showfloor to view the full article online.
|
CEIR Event: Insights on Where Events Are Going
|