Industry News
Source: CEIRThe Center for Industry Research (CEIR) reports that growth of the exhibition industry during the fourth quarter of 2016 declined. The performance of the industry, as measured by the CEIR Total Index, posted a first modest year-on-year decline of 0.4 percent, after 25 consecutive quarters of year-on-year growth. "The decline was a temporal setback as economic fundamentals still point to moderate growth for the exhibition industry" said CEIR Economist Allen Shaw, Ph.D., chief economist for Global Economic Consulting Associates, Inc.
Visit http://www.ceir.org/ceir-announces-2016-fourth-quarter-index-results to view the full article online.
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Source: SkiftCurrently, North Carolina is the only state where a so-called "Bathroom Bill" has become law, but that may not be the case for long. According to the National Conference of State Legislatures, 12 states now have similar bills pending as of February 17. There is evidence that laws like these can cause major economic damage to cities and the hospitality communities that support them.
Visit https://skift.com/2017/02/22/bathroom-bills-are-upending-the-meetings-industry-across-the-u-s/ to view the full article online.
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Source: FreemanCreating a great brand experience and creating great content are not distinctly different activities. A successful brand experience maximizes all the ways you can engage attendees, setting the stage for them to interact, network, and share information. And as they say, content is king. It’s time for us to stop thinking of ourselves as only marketers, and more as content generators and maximizers.
Visit http://freemanxp.com/insights/blog/getting-attendees-involved-in-the-content-mix/ to view the full article online.
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Source: EntrepreneurIf you’ve been in the business world for any period of time, you’ve likely heard someone say, "Results matter." And they do, yet focusing only on results can be a recipe for disaster. When results are all that matter, people will do whatever it takes to achieve them. That’s just one of the problems with the Results Only Work Environment, otherwise known as ROWE.
Visit https://www.entrepreneur.com/article/289235 to view the full article online.
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Source: EXHIBITOR MagazineEXHIBITOR Magazine is proud to announce the following winners in the first ever ISE 2017 Stand Design Awards. At the request of the show organizer and host, Integrated Systems Europe, every stand on the ISE show floor was automatically entered into the free competition and judged on site.
Visit http://www.exhibitoronline.com/news/article.asp?ID=16884 to view the full article online.
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CEIR Event: Insights on Where Events Are Going
Source: CEIR EventEvent marketing will never go away. In fact, it’s gaining importance to exhibitors, even with so many other distractions out there. According to The State of Customer Marketing 2017, a survey of over 200 marketing leaders, companies identified three key areas for success in customer marketing efforts: relationship building, communication and customer satisfaction.
Visit https://ceirblog.wordpress.com/2017/02/27/customer-satisfaction-event-marketings-hot-metric/ to view the full article online.
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