Industry News
Source: EventMBBeing creative with AV and technology can open up new opportunities to generate revenue for your event and get your sponsors excited and noticed. Here are 12 ideas to drive event sponsorship and exposure.
Visit http://www.eventmanagerblog.com/drive-event-sponsorship-av-tech to view the full article online.
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Source: Exhibitor OnlineSmall booths and budgets are no excuse for diminutive returns. Here's a down-and-dirty primer to help the little guys find their strength, own their power, and compete with the big boys at every turn.
Visit http://www.exhibitoronline.com/topics/article.asp?ID=2334&catID=2 to view the full article online.
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Source: TSNNThe information age has increased the transparency of the consumer -sales person dynamic. This transparency also, logically, applies to your competitor’s product/service. The standard practice today is to Google everything before getting on the phone with you or your company.
Visit http://www.tsnn.com/news-blogs/stop-selling-exhibit-space-start-selling-data-first to view the full article online.
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Source: EntreprenuerApproaching the media the right way is only one part of the big picture. You’ll also need to be prepared so that you can speak convincingly on the topic and on your industry as a whole.
Visit https://www.entrepreneur.com/article/292781 to view the full article online.
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Source: SpinSucksSponsorship is crucial for successful event strategies. It generates publicity, creates strong industry relationships, and drives revenue for the host company. Building a robust sponsorship strategy can be tough, especially if you’re working with limited staff and resources.
Visit http://spinsucks.com/marketing/boost-sponsorship-revenue-strategies/ to view the full article online.
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Source: Harvard Business ReviewDo you work with someone who isn’t a team player? Maybe they’re overly focused on completing and promoting their own work. Or they don’t chip in when everyone else is scrambling to meet a deadline or pulling a presentation together.
Visit https://hbr.org/2017/04/how-to-work-with-someone-who-isnt-a-team-player to view the full article online.
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CEIR Event: Insights on Where Events Are Going
Source: CEIR EventWhen’s the last time you looked at your event’s website through the eyes of your end user, searching for event content you’d need to make a decision about attending? While event websites used to be an afterthought, I consider them to be the front door of a campaign, and of a show.
Visit https://ceirblog.wordpress.com/2017/04/24/please-come-in/ to view the full article online.
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