SOURCE: CMO.com The ability to innovate in marketing and customer experience is inherently intertwined with moving fast enough to keep up with the ever-changing expectations of always-on tech-empowered consumers.
SOURCE: Forbes It’s a difficult task for any department to maintain (let alone improve) performance with a reduced budget, but it’s a reality that many marketers are facing today.
SOURCE: TSNN blogs With the addition of the events search widget, using structured data with Google and eventScribe adds an extra dimension to your event’s web marketing.
ALA, along with other major organizations like ADA, WVC, MLA, and AAAnthro, have been in the process of Beta Testing the Logistics Module for the past year and a half so that it is ready for use by all meeting organizers in 2019. One organization calculated over 40 hours of labor saved after using the system.
SOURCE: Adweek Many marketers employ social media strategies these days without setting clear objectives to guide their efforts, jeopardizing the success of their venture. If you want to succeed as a social media event marketer, you must know how to use social media to promote your event effectively.
SOURCE: Fast Company You should never apologize for asking questions. It doesn’t just reflect badly on you; it can weigh down everyone else on your team. Here’s why.
SOURCE: MeetingsNet Results of new research reveal how healthcare professionals learn about continuing medical education activities and what they say makes them worthwhile to attend.
SOURCE: TSNN blogs With some strategy and imagination, you can create an immersive, custom booth experience that excites attendees while still being environmentally conscious.
SOURCE: Inc. Complicated ideas don't have to be difficult to understand. The best speakers know how to make complex topics fun and interesting. Here's how they do it.
SOURCE CEIR blogs With a little knowledge of Excel, you can exponentially create a methodical, data-driven plan that creates huge value and gains for not only you, but your entire audience.