SOURCE: HubSpot The use of automated marketing technology has sparked a B2B marketing software explosion, with more than 50 percent of companies using some form already. Still, it’s a crowded landscape, so be sure to investigate which software is best suited for your solutions.
Visit https://blog.hubspot.com/marketing/marketing-automation-software-tools to view the full article online.
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SOURCE: Event Marketer The 2019 EX Award winners have been named and nearly two dozen will be honored at the Experiential Marketing Summit in Las Vegas on May 14. The EX Awards are the only marketing recognition awards to be judged exclusively by client-side judges.
Visit https://emsummit.eventmarketer.com/ex-award-finalists-named/ to view the full article online.
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SOURCE: livebuzz Using artificial intelligence (AI) and a wide range of channels like Facebook, Twitter and WhatsApp for access, a new generation of chatbox is doing much of the heavy lifting in answering routine questions before an event.
Visit https://exhibitionnews.uk/the-rise-and-rise-of-exhibition-chatbots/ to view the full article online.
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CEIR Event: Insights on Where Events Are Going
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