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ICA news
Industry News
Autobell Car Wash, which has eight locations in metro Atlanta including Acworth, Marietta and Mableton, announced that its popular and environmentally friendly Autobell Car Wash Fundraising Program continues to assist charities, schools and other nonprofits reach their goals.
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Jay and Troy Montpetit are so certain you'll love the shine on your car, they're offering free washes so you'll return to the Downtowner Car Wash again and again. The father-and-son team is offering free exterior washes throughout April at their newest location, 1707 Cape Coral Parkway East, in south Cape Coral.
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Bella, a shepherd mix service dog, is back in her Herndon home, safe and sound, after an intense search on the ground and through social media. But finding her took perseverance, love and a little bit of luck.
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Mister Car Wash recently announced the acquisition of Cruz Thru Car Wash, a chain of 10 Express stores based in Bakersfield, California. "Cruz Thru is widely considered one of the most innovative, high-volume car washes in the industry and a great platform for entry into California," said Casey Lindsay, Director of Acquisitions.
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Brian and Jennifer Szakaly opened their new business, Carrollton Car Wash, in the Eagle Harbor Shopping Center. "This wash experience is on another level, a real game-changer," Jennifer Szakaly said. Szakaly said she wanted to open a place that was easy to use, a good value and not another dreaded chore on the to-do list.
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Leadership
Think about a boss you truly respected. Think about a leader you truly admired. Think about a leader you not only loved to work for, but with. What sets that person apart from every other boss? Simple. They gave: generously, selflessly and without expectation of return. They gave because their happiness – and their success – came from someone else's happiness and someone else's success. Yours.
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Last month, a Tesla employee criticized the company in a Medium post, spurring a public exchange between the employee and Elon Musk, Tesla’s CEO. In November, an IBM employee resigned by posting an open letter to CEO Ginni Rometty, in response to an open letter that Rometti had written to President Donald Trump. Many leaders expect to be challenged by employees in the privacy of their offices, but there are greater risks when it happens online, in public.
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Marketing
Got big dreams but a small budget? You’re not alone. Most small companies are in the same fix. But this doesn’t have to be a deal killer – it just means you need to be smart. You need to think differently than your larger competitors.
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Consumers today don’t simply want to engage with brands, they want to be inspired. Companies like Airbnb, CVS Health and Centene are creating loyal customer relationships because they are doing business with a sense of purpose that their customers believe in. Jonathan Mildenhall, CMO of Airbnb, believes, "Purpose-driven companies create more value, create a bigger impact in the world..."
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Supplier News
Mark VII Equipment Inc., the North America subsidiary of WashTec AG of Germany, the world's largest manufacturer of vehicle cleaning systems, today introduced its new SoftLine2 tunnel and ShineTecs Tri-Foam products at the International Carwash Association’s annual trade show.
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