The "Big Data" Revolution in International Student Recruitment

Chad Goeden writes for NAFSA about Rajika Bhandari’s plenary address for NAFSA’s 2014 Online Conference on "big data." Bhandari, Deputy Vice President of Research and Evaluation at IIE, challenged participants "to think critically about how 'big data' can positively impact their work as international educators," writes Goeden. "[Bhandari] brought to life the ways that institutions and campuses can successfully strategize about their decisionmaking processes by understanding and incorporating "big data" into conversations about context, benchmarking, and campus advocacy."