International Student Enrollment: Evidence-Driven Strategies

In a recent edition of International Higher Education, Rahul Choudaha from World Education Services argues for international recruitment strategies based on rigorous research and assessment. "Lack of thorough examination before designing strategies often results in inefficient, expensive, and unsustainable enrollment strategies," writes Choudaha. "Institutions can better inform their strategies if each one intentionally assesses needs, behaviors, and profiles of international students in its unique context."