World Education Services (WES) has just published a new report entitled "Not All International Students Are the Same: Understanding Segments, Mapping Behavior" and authored by Dr. Rahul Choudaha, Director of WES Research & Advisory Services. Drawing on a survey of nearly 1,600 prospective international students from 115 countries, the study highlights differences in students’ academic preparedness and financial resources, and how they impact both what information they look for and where they look for while applying to U.S. higher education institutions.

Some other key findings explored in the report include:

• The segmentation of international students into four profiles based on academic preparedness and financial resources: strivers, strugglers, explorers, and highfliers
• Use of information channels and importance students place on different sources
• Profile of students using recruitment agents as compared to students who do not use agents
• Comparison of student segments for the top two source countries: China and India 
• Role of social media in recruitment and its relevance in meeting student information needs

For more information and to download the report, please visit: www.wes.org/ewenr/12aug/feature.htm.