Registration is now open for USA College Day London 2014. In its 37th year, USA College Day is the oldest and largest fair of its kind in Europe. The event, hosted by the US-UK Fulbright Commission, typically attracts 3,500+ visitors and over 150 exhibitors.

College Day provides a cost-effective way to reach thousands of prospective UK students at one time. Tuition and fees tripled at UK universities for 2012–13 and beyond, and interest in studying at U.S. universities is on the rise. The number of students taking admissions tests in the UK has increased by 25 percent in the last three years, and the number of College Day attendees has more than doubled since 2009. With interest in U.S. study at an all-time high, 2014 is a unique time to recruit UK students.

If you are interested in your institution having a presence at this year’s event without attending as an exhibitor, you may wish to consider promotional opportunities, such as placing an advertisement in the event brochure. For more information on these options, please email collegeday@fulbright.org.uk.