In his article in the latest edition of IIENetworker magazine, Sam Hoben with Education New Zealand shares about his country’s strategic efforts to market itself to international students. "As part of New Zealand government’s long-term economic growth strategy, Education New Zealand set a series of goals including doubling the economic value of international education to NZ$ 5 billion in 2025," writes Hoben. "Keep an eye our as New Zealand grows its global education profile."