February Online Short Course: Campus Auxiliary Services Marketing in 2011: Social Media, Mobile Apps, and Sustainable Strategies for Success

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Online Short Course: Campus Auxiliary Services Marketing in 2011: Social Media, Mobile Apps, and Sustainable Strategies for Success

Part 1: Feb 15, 2:00 p.m. - 3:00 p.m. EST
Part 2: Feb 22, 2:00 p.m. - 3:00 p.m. EST

Registration to be posted at nacas.org soon!

Overview:
Social media is no longer an add-on for campus auxiliary marketers. Facebook, Twitter, and YouTube are now part of the traditional marketing mix. This two-day short course will teach participants how to successfully leverage social media tools, mobile apps, and location-based services for sustainable auxiliary services marketing.

Participants will learn the latest strategies for creating a social media listening station and will learn how to effectively utilize: Facebook Places, Twitter Fast Follow, Foursquare, YouTube, SCVNGR, and QR Codes.

Who should attend:
This course will be most beneficial for campus auxiliary services managers and marketing personnel tasked with managing or leveraging their organization's social media / marketing ventures. The information presented will be beneficial for all levels of expertise.

Agenda:

• What technologies are going to be critical to your organizations marketing mix in 2011? Why are Twitter, Facebook, and YouTube the most useful social media sites for Campus Auxiliary Services professionals?
• Learn how to leverage social media tools to increase sales, build community, track incentives/contests,  and engage with students.
• Tracking/Assessing social media campaigns, customer service initiatives, and the blending of traditional marketing with emerging technologies.
• What's happening with mobile devices, marketing and engagement?

Instructor:
Eric Stoller is a nationally known thought leader, speaker, consultant and blogger in the areas of higher education, student affairs and technology. Eric has given presentations on student affairs technology at multiple Student Affairs / Higher Education conferences (AACRAO, ACPA, EDUCAUSE, NACADA, NACAS and NASPA) and is a former regional chair of the NASPA Technology Knowledge Community. He holds a B.A. in Communications/Public Relations from the University of Northern Iowa and an Ed.M. in College Student Services Administration from Oregon State University.