September 28, 2016 - 1:00 p.m. ET: Every Director of Auxiliary Services needs to have a marketing guru as part of their management team. Why, you ask? The return on your investment from hiring a marketing manager includes: increased campus-wide and national awareness of your auxiliary programs, higher levels of community engagement, improved streams of communications, customized marketing materials, launch of innovative special events, and execution of a comprehensive brand strategy that will help your services reach new levels of success.
Learn more