With rising costs, new technology, and shifting generational preferences, the higher education landscape is constantly evolving. For campus bookstores, it’s more important than ever to stay on top of these changes – and it starts with a deep understanding of your customers. In this webinar, Barnes & Noble College will share the importance of using voice of the customer research and insights to drive your retail and marketing strategies in order to position the bookstore as a valued and strategic partner on campus. Attendees can expect to understand the importance of voice of the customer research and insights and adapting to changing needs and preferences; apply the key differences between Millennial, Gen Z, and non-traditional students’ needs and preferences to their own business strategies; and better engage with their own customers/communities in order to develop insight-driven strategies that will enhance their retail and marketing success.
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