One Reason to Read This
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When deciding whether or not to open an e-mail or click through on a web page, I am always drawn to the tag lines like "6 Essential Qualities to Success" or "5 Ways to Clean Your House Faster." It’s a proven marketing strategy to get those clicks. First, it sounds like a quick read and second it’s going to improve my life in some way. So I recently clicked on an article titled something like "5 ways to improve your newsletters". Or something like that.
I was happy to see we’re doing most of the things the article suggested: It’s unique to our industry and our interests at KCMPI. We humanize it by having personal touches like "News & Notes" and photos from the events. We keep the content concise and the copy minimal so it’s a quick read. It also comes out on a consistent schedule six times a year. We do get above average open and clicks.
One thing I’m not sure we do a good enough job on is having a call to action! So here are my calls to action this month:
- Feel free to submit your news directly to me and send me a couple of pictures to go with it.
- I would love to add a column, written by a KCMPI planner, who could review a meeting app or website each issue in the coming year. Anyone interested? You can earn CMP credits!
Thanks for reading and happy Spring!
Caprice Caster, CMP
