TIM-BR MART Helps Canadian Do-it-Yourselfers Do Anything
 The only thing better than enjoying a finished home improvement project is knowing you did it yourself. But most people need the added confidence of a little advice to get the job done. For homeowners in hundreds of communities across Canada, TIM-BR MART is the locally owned hardware and building supply store they turn to for the knowledgeable advice, tools and materials to get the job done right.Working from this insight, Halifax-based branding agency Revolve developed a new brand positioning campaign to help consumers go from thinking "I want to do that" to knowing "I can do that." You Can Do Anything is the promise. It’s also the new anchor for the TIM-BR MART retail brand, a network of several hundred family owned stores predominately located in B and C markets across Canada. The brand platform was launched in early May with television spots where DIY projects come to life in fun, whimsical animations. Music plays a big role in the campaign, using a fresh, upbeat theme song – I Can Do Anything by indie band the Minnutes as the anthem. The You Can Do Anything brand extends to radio, in-store, a new consumer website and various social media initiatives. "TIM-BR MART represents the very fabric of small-town Canada," says Revolve CEO and Senior Brand Strategist Phil Otto. "While each locally owned store has the buying clout of the $2.5 billion TIM-BR MART family, the reality is, every retailer in their space generally sells everything for around the same price. Our insight led us to an authentic position around staff knowledge and customer experience." With a little help from TIM-BR MART, homeowners can do anything. And with a little help from Revolve, that message is reaching Canadian homeowners from coast-to-coast. Click here to see the message. |
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