Groupe BMR and La Coop Confirm Alliance
 MONTREAL — Groupe BMR and La Coop fédérée have entered into a commercial agreement whereby La Coop, through its Unimat hardware and home improvement banner, is acquiring a minority interest in Groupe BMR."Our company is pleased with this new partnership with La Coop fédérée, a leader in Quebec's economy for 92 years," said Yves Gagnon, President and CEO of Groupe BMR. Through this association, the two companies will offer some 360 retail locations to consumers and contractors in Quebec, Ontario and the Maritime Provinces under the BMR and Unimat banners. Based on figures in the Hardlines Who’s Who Directory, the deal will create a retail entity that represents close to $2 billion in retail sales annually. "Groupe BMR's expertise in the renovation industry is well established. The strength of its brand and the trust of its customers represent major advantages from which we are sure our 100,000 members will greatly benefit," said Claude Lafleur, CEO of La Coop fédérée. According to the release, the alliance is a response to "the arrival of foreign competitors, in particular from the United States, and the highly competitive level required to survive in the home renovation centre and hardware store industry." |
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