AFA Forest Products Announces New Appointments

Effective January 1st, 2020, AFA Forest Product Inc.’s Director of Eastern Allied, George McCart, will be assuming the newly created role within the company as Director of Marketing.

George brings with him to his new role a wealth of experience in brand consolidation and management, as well as nearly a decade of experience within the AFA organization itself. His involvement with the Eastern Allied Division over the years lends him additional expertise that will provide unique insight and in depth industry knowledge to all of AFA’s future marketing endeavours. All company-wide marketing initiatives and related strategic planning and processes will be implemented under George’s direction and authority.

The position of Director of Marketing has been forged as a means to standardize and unify AFA Forest Product Inc.'s growing national presence in the Canadian lumber and building supply distribution marketplace across all 13 branch locations. Other objectives for this role include the development of innovative campaigns to increase product sales and strengthen new and existing customer relations.
Mr. McCart will be ensuring brand consistency as well as the establishment of a unified national message throughout the entire company, from coast to coast. While the implementation of standardization and consistency is a key objective in this role, AFA remains committed to maintaining a localized tone unique to each of the regions.

Mark Henriques, current Sales Manager at the Bolton, Ontario location, will be moving into a new role as the Division Manager at this same location.

Having joined the AFA Family in 2018, Mark immediately demonstrated a consistent ability to mentor, lead and inspire within the greater organization. His new role will include the overseeing of the day to day, branch-level sales and operations in Bolton as well as effectively driving sales, increasing branch-level product knowledge among all staff, and enriching account relations.

Mark’s move into this new position is a growth-focused one that directly aligns with AFA Forest Product Inc.’s long-term objectives to ensure the right resources are in the right locations in order to help maximize operation efficiencies and increase overall sales. Mark’s contribution to AFA’s culture will help to continue success not only for the company as a whole, but for its customers and suppliers for years to come. 

Angelo Campagna, current Division Manager at the Bolton, Ontario location, will be moving into a new role as the Director of Strategic Development for AFA Forest Products Inc.

Angelo first joined the AFA Family in 2016 and has consistently demonstrated high-performance and a customer-centric approach to doing business. The rich spectrum of Angelo’s expertise in the building and forest product industries brings exciting potential for the organization in his new role and beyond.

Angelo’s new role as Director of Strategic Development will involve the overseeing of strategic projects that drive profitability for the company including the development of planning processes, product optimization, product knowledge enrichment and more. Angelo will also be responsible for the development and implementation of education courses for AFA employees - part of a larger objective to strengthen and unify AFA’s national presence through both product knowledge and corporate-wide adaptation to changing industry market trends moving forward.

These initiatives will help AFA Forest Products Inc. to focus on strengthening account relations while ensuring proper product and sales alignment and consistent delivery of industry-leading service for our customers at all 13 locations across Canada. 

 

About AFA Forest Products Inc.
AFA Forest Products Inc. is one of Canada’s leading lumber and allied product distributors with over four decades in the distribution and logistics industries. AFA takes pride in its position in the market as a bilingual, diversified Canadian company that is committed to unmatched service and the pursuit of product innovation.

To learn more about this announcement, please contact: 
Name: George McCart, Director of Marketing Phone: (905) 857-6423  Email: GMcCart@afaforest.com