Discover your Roots and Find Your Best Paint Colour

 

Every season of Beauti-Tone Paint begins with fresh and vibrant colours. To honour our passion for beautiful hues, Beauti-Tone Paint has released the Design Roots Colour Collection, made up of 144 colours. Finding the perfect paint colour is fundamental to your design –
that’s why we’ve compiled a list of three designer tips to make it easy for you to find your best paint colour:

1.) UNDERTONE:
For many of us, revitalizing the look of our home begins with a fresh coat of paint. When selecting your best colour, understanding the undertone is equally as important as envisioning how you want the room to look and feel. The right colour can inspire calmness, purity, energy or bliss. A bedroom, for instance, is the perfect escape for peace and relaxation – often calling for soft and soothing undertones.

PRO TIP: The Design Roots’ Organic Neutrals palette showcases 64 stunning neutral shades. Each hue is identified on the colour chip by its undertone so you can intuitively select colours that create a beautiful finish.

2.) ACCENT COLOURS:
Finding your best colour can be as simple as discovering the perfect accent colour. When creating your dream design, start by selecting two complimentary colours. By painting the walls in your room one colour, and a feature wall a contrasting colour, your space will be eye-catching and will offer a sense of unity throughout. A room painted with Beauti-Tone’s “The Grape Escape” would be brought to life with an accent wall painted in the complimentary colour “Style Secret”.

PRO TIP: When finding your best accent colour, ensure the undertone compliments your home’s existing décor. Design Roots’ Authentic Colours palette includes 80 colours that are designed to create a livable and relaxing atmosphere in the home. The accent colours are displayed on the colour chip, making it easy to find your perfect pairing.

3.) LOVE OF COLOUR:
The easiest way to choose the best paint colour is to start with the colour you love. Enter Design Roots, the design superhero that style-seeking enthusiasts have been waiting for. Made up of two exclusive palettes, Authentic Colours and Organic Neutrals, Design Roots is a new way of looking at colour because it filters choices intuitively.

PRO TIP: Made up of 144 colours – Design Roots is a complete colour system making it simple to find the colours you love. From soft and sweet, to fun and lively, Design Roots will help you find your best paint colour.

The Design Roots Colour Collection is available exclusively at Home Hardware and Home Building Centre stores across Canada. To see the full colour collection, visit your local Home Hardware store, or visit us online at homehardware.ca.

About Beauti-Tone Paint and Home Products Division:
This Division of Home Hardware Stores Limited is headquartered in Burford, Ontario and is one of the most modern paint manufacturing facilities in North America. The Division distributes a full range of private label products, including Beauti-Tone paints and a wide range of aerosol and cleaning products such as our most popular and environmentally friendly line of Natura cleaning products. Beauti-Tone is the #1 Canadian-owned and Canadian-made retail paint brand, exclusively sold at Home Hardware, Home Building Centre and Home Hardware Building Centre stores across Canada. Beauti-Tone is part of a family of both water based and solvent based formulations that includes Designer Series, Signature Series, Natura, Weather Shield, Wood Shield and Professional paint. Beauti-Tone has made top quality paints and home products since 1980, and by providing expert advice and designer results, has earned Home Hardware a reputation as Canada's Paint Experts. More information about Beauti-Tone and Home Hardware is available at www.homehardware.ca.

For more information please contact:
Carly Byrd, Public Relations Coordinator, Home Hardware Stores Limited, 519-664-2252 ext. 6676 or carly.byrd@homehardware.ca

Cassie Martin, Public Relations Assistant, Home Hardware Stores Limited,519-664-2252 ext. 6676 or cassie.martin@homehardware.ca