First "Paint Colours for Men" Collection Launched in Canada
The Ultimate Man Caves brochure has been created with the help of the public. In August, CIL Paints launched a Facebook contest calling on Canadians to rename existing CIL paint colours for a more masculine audience and more than 15,000 respondents rose to the challenge from coast-to-coast. Think paint names like Iced Vodka instead of Cloud Nine, Maverick instead of Moonlight Drive, Mo Money instead of Fairytale Green, Five-O’Clock Shadow instead of Plateau Grey and Beer Time instead of Butterscotch.
This new brochure – featuring 20 of the most popular paint colours for men, as determined by both Canadian men and women – is now being featured in-store alongside CIL’s existing display of more than 1,200 colours. The original paint names will continue to be part of the present CIL collection of colours.
"When it comes to paint names, it’s all about the emotional connection and our research shows that men and women tend to relate to paint names differently," says Alison Goldman, Marketing Communications Manager for CIL Paints. "CIL Paints is excited to take the lead in launching a colour collection designed specifically for men, especially since studies show that while a larger percentage of women tend to choose paint colours for their home, it’s often men who give the colours a final nod."
For more information, or to view CIL’s new Ultimate Man Caves brochure online, visit www.cil.ca.