Trending for 2016: The Ultimate Getaway Home
PPG PAINTS brand unveils palette designed to deliver safe haven through colour
There’s safety in colours. That’s the message of PPG THE VOICE OF COLOUR® program by the PPG PAINTS™ brand in unveiling its top paint picks for 2016 – a collection of 22 rich, nurturing hues intended to help create a refuge in the home.
From sturdy darks such as metal grey and burgundy, to earthen mid-tones such as olive brown and indigo blue, to matted taupes and soft grey-whites, the colours for the year ahead emit a sense of serenity and security, whether painted on one wall or all four, said Valerie Jager, channel marketing manager for PPG Architectural Coatings.
Likening the 2016 paint palette to "a big, warm hug after a long day," Jager explained that "these colours are like a silent guard, emanating strength and protection in the midst of uncertain times."
Taking the top spot as the PPG Paints brand Colour of the Year is a soft, muted green called Paradise Found. With an earthy edge, it hints at nature while emitting a sturdy, shielding feel, echoing the popular urban militia-inspired look that is showing up on fashion runways, Jager said. Pairing well with muffled plum and armour grey, the new green works particularly well in a family room, living area or bedroom, she added.
Other key colours in the PPG Paints brand 2016 trends include browns, greys, indigo blues, taupes, golds and burgundies.
"We will be seeing these warm, saturated colours across the board when it comes to consumer goods, and home decor is no exception," Jager said, explaining that their popularity is a direct result of the complex state of the world as well as increasing counterculture acceptance.
"Amid growing threats to global, national and cyber security, these military-inspired colours are a reflection of what is on people’s collective minds," she said, adding that the palette visually provides reassurance, hope and an injection of strength. "When it comes to getting away from it all and taking sanctuary, everyone can agree that there’s no place like home."
To find a PPG Paints dealer near you or to sample the 2016 colour trends online, visit www.ppgvoiceofcolour.com.
PPG Colour Leadership
PPG employs more than 20 colour stylists around the world, each specializing in different markets, who collaborate to determine styles and colour trends for the home, electronics and automobiles. PPG's unique position as a colour leader in multiple markets allows it to observe and translate emerging global colour trends for its customers' applications—from consumer goods to automotive colour, from residential to commercial to industrial design. Visit www.ppgcolorshare.com to see how colour impacts PPG’s businesses and customers.
About PPG Architectural Coatings
PPG Architectural Coatings, U.S. and Canada, is an industry leader in residential and commercial coatings, delivering the latest technologies and operational advancements through its strong portfolio of brands. It is a business of PPG Industries, the world’s leading coatings company, and manufactures and sells interior and exterior paints, stains, caulks, repair products, adhesives and sealants for homeowners and professionals. Its distribution network includes more than 15,000 touchpoints through company-owned stores, independent dealer locations and all major home improvement centres across the U.S. and Canada. For more information, visit PPGAC.com.
PPG: BRINGING INNOVATION TO THE SURFACE.™
PPG Industries' vision is to be the world’s leading coatings company by consistently delivering high-quality, innovative and sustainable solutions that customers trust to protect and beautify their products and surroundings. Through leadership in innovation, sustainability and colour, PPG provides added value to customers in construction, consumer products, industrial and transportation markets and aftermarkets to enhance more surfaces in more ways than does any other company. Founded in 1883, PPG has global headquarters in Pittsburgh and operates in more than 70 countries around the world. Reported net sales in 2014 were $15.4 billion. PPG shares are traded on the New York Stock Exchange (symbol:PPG). For more information, visit www.ppg.com and follow @PPGIndustries on Twitter.
The PPG Logo is a registered trademark and Bringing innovation to the surface and PPG Paints are trademarks of PPG Industries Ohio, Inc.
The Voice of Colour is a registered trademark of PPG Architectural Finishes, Inc.