In support of our customers and the evolving needs of the market Metrie has taken this opportunity to create a sales structure that will support the broader market needs.
We are pleased to announce Peter Branidis taking over the responsibilities as the Regional Director. Peter has been with Metrie for 20+ years, and for the past 5 years has been working across the company in Product, Pricing, and Marketing roles. As the Regional Director he will lead our team across all areas of the business.
Leading our salesforce across all customer segments is Jason Bullock. Jason has been with Metrie 18 years focused in the Ontario market and specializing in commercial and industrial customer base in that time. His shift to cover our entire customer base will bring valuable insights to all dealers we serve.
To drive improved service we are expanding our Territory Managers team to drive better value and service for our customers.
We are welcoming Ghieda Ellaham, who will be managing our Central Ontario customer base focused on our pro-dealer and retailers.
Mitchell Silva will be transitioning from Central & Southwestern Ontario to managing Eastern Ontario. Michell has been with Metrie 4 years and has a keen interest in delivering value and solutions to his customers.
Last, but certainly not least, we want to welcome Jeff Healey to the Metrie team. Jeff has extensive industry experience and will manage our customers in Southwestern Ontario.
We are confident that these changes to our sales teams focus will provide significant value to our dealers, and drive a positive customer experience across all segments. We thank you for the continued support from our customers.