GM Achieves its Best-Ever Initial Quality Score

Each of General Motors’ four U.S. brands earned a segment award in the 2012 J.D. Power and Associates Initial Quality Study, helping GM to its best-ever company score compared to the industry average in the twenty-six-year history of the third-party quality measure.

GM has nine vehicles either receiving a segment award or placing in the top three of their respective segments. As a company, GM outscored the industry average.

For the first time, GM occupies the top three spots in the highly competitive Large Pickup Segment with the GMC Sierra LD, and Chevrolet Silverado HD and Avalanche, finishing one-two-three respectively.

"Our biggest motivation is the recognition of quality from people who buy our cars and trucks," said Alicia Boler-Davis, Vice President Global Quality and U.S. Vice President of Customer Experience. "We are listening to them and know we have more work to do to improve across our entire vehicle portfolio to provide the best overall ownership experience."

Brand Highlights:
Chevrolet

Malibu ranked highest in Midsize Car Segment
Silverado HD ranked second and Avalanche ranked third in Large Pickup Segment respectively
Tahoe is third in Large Crossover/SUV Segment

Cadillac

Escalade ranked highest in Large Premium Crossover/SUV for the third year in a row
SRX jumps seven spots to rank third in Midsize Premium Crossover/SUV
Cadillac brand ranked fourth overall, improving five positions

GMC

Sierra LD ranked highest in Large Pickup Segment
All GMC rank-eligible models improved their individual scores
Yukon ranked second in Large Crossover/SUV segment

Buick

Enclave ranked highest in Midsize Crossover/SUV improving ten places in its segment

The 2012 Initial Quality Study is based on responses from more than 74,000 purchasers and lessees of new 2012 model year vehicles surveyed at ninety days of ownership. The study includes a 228-question survey designed to provide manufacturers with information they can use to quickly identify problems and drive improvement.

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