Beyond Fleet Ads Airing On WABC (770 AM) In New York

For the next four weeks, listeners throughout the tri-state area of New York, New Jersey, and Connecticut will be able to hear NAFA’s latest ads for the Beyond Fleet campaign on WABC (770am). The radio spots coincide with BeyondFleet.com’s sponsorship of the Fifth Annual Imus Ranch Golf Outing. This popular event raises money for the Imus Ranch for Kids with Cancer.

"The Imus Ranch Golf Outing is an excellent venue for the Beyond Fleet campaign to reach powerful business executives," explained NAFA’s Executive Director, Phillip E. Russo, CAE. "With the event sponsorship, NAFA gets to reach our core target audience and help raise money for a good cause at the same time. It’s truly a win-win situation!"

Don Imus is a legend in radio broadcasting. His weekday show, Imus in the Morning, is syndicated nationally on radio stations throughout the United States and broadcast on the Fox Business Network. In 1999, Imus and his wife founded the Imus Ranch, a working 4,000-acre cattle ranch near Ribera, New Mexico, for children with cancer as well as siblings of SIDS victims. Between Memorial Day and Labor Day each year, the Imus family volunteers their time at the Imus ranch. Imus continues his broadcasts from a studio there, while the rest of his cast broadcast from New York.

The golf outing is promoted heavily throughout the day on WABC, one of the most popular radio stations in the #1 radio market in the country. Each time a promo for the golf event is aired, BeyondFleet.com is mentioned. You can get more information on the golf outing by clicking here.

In addition to being mentioned during the event sponsorship ads, NAFA is also running 10 and 30 second commercials throughout the day for the next four weeks.

"Our radio spots put fleet managers in front of the entire business world," added Russo. "With these latest radio spots we’re proving that we plan to take our message to every market – even the biggest markets in the world – to elevate the status of fleet managers. We know how valuable you all are. It’s time the rest of the business community knows."

You can listen to the NAFA ads by clicking on the individual links below.

10 Second Spot

30 Second Spot

NAFA Fleet Management Association
125 Village Blvd., Suite 200
Princeton, NJ 08540

Telephone: 609.720.0882 Fax: 609.452.8004