GM Names Robert E. Ferguson Cadillac Global Brand Chief

On October 9 General Motors appointed Senior Executive Robert E. Ferguson to lead the global growth and development of the company’s Cadillac brand.

In the newly created position of Vice President, Global Cadillac, Ferguson will be responsible for marketing, brand management, and advertising for Cadillac in markets around the world. The move is effective immediately and he will report directly to GM Chairman and CEO Dan Akerson. Responsibility for sales is also expected to transition to Ferguson in the new year.

The move, effective January 1, 2013, comes at a time when GM's premium luxury brand is planning the most extensive round of product launches and upgrades in its history, and is poised to enter new international markets with products like the XTS, ATS, and SRX.

U.S. Vice President for Cadillac Marketing Don Butler and U.S. Vice President for Cadillac Sales and Service Chase Hawkins will report to Ferguson as he begins building out his global team.

Ferguson, 53, joined GM in 2010 and is currently Vice President for Global Public Policy. He is credited with helping GM strengthen its position and voice on Capitol Hill, and with its many regulatory agencies, on a wide range of business challenges related to energy, tax, labor, and finance policy. In that role, Ferguson has become particularly familiar with GM’s product portfolio and advanced technology plans as the automaker contends with new fuel economy rules and safety regulations.

Ferguson's previous responsibilities in Washington will be assumed by Selim Bingol, who will also retain his current communications role and will become Vice President, Global Communications and Public Policy. Bingol, who also will serve as Chairman of the GM Foundation, will continue to report directly to Akerson and remain based in Detroit.

Bingol, 52, joined GM in March 2010, having served as a senior communications and public affairs strategist for a number of large, international clients across diverse industries. Prior to GM, Bingol was Senior Vice President, Corporate Communications at AT&T, during a time of unprecedented growth, merger and acquisition activity, and federal and state regulatory scrutiny.

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