Tim Mahoney Named Chief Marketing Officer Global Chevrolet

On February 25, General Motors named Tim Mahoney as Chief Marketing Officer Global Chevrolet and Global GM Marketing Operations Leader, effective April 1. Mahoney joins Chevrolet from Volkswagen, where he has been Chief Product and Marketing Officer since 2011.

He will report to Alan Batey, GM Vice President, U.S. Sales and Service, and interim GM Global Chief Marketing Officer.

In his new role, Mahoney will be responsible to execute Chevrolet’s new brand platform and for overall coordination of GM’s global marketing operations.

"Tim’s experience and passion for the automotive marketing business, combined with his innovative and collaborative style, has made him one of the most respected marketers in the business," said Batey. "His background and experience is a perfect fit for Chevrolet at the perfect time. With more than 20 new product launches around the world in 2013, Tim will play a key role as we continue to grow the brand globally."

Mahoney has an extensive background in global automotive marketing serving in a variety of marketing positions at Subaru of America, Porsche Cars North America, Inc., and, most recently, Volkswagen.

Mahoney’s appointment is consistent with other initiatives recently announced to align and grow Chevrolet globally, including the selection of Commonwealth, a newly formed advertising agency, to service the brand’s advertising around the world. In January, Chevrolet announced a new global communications platform – Find New Roads – to align its global marketing, engineering, design, and retail operations behind a single vision.

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