NETS Expands Reach Of Drive Safely Work Week Campaign With Spanish Materials

The Network of Employers for Traffic Safety (NETS) announced on September 26 the 2013 Drive Safely Work Week (DSWW) toolkit is now available in Spanish. The Spanish-language translation was made possible through NETS' partnership with the National Highway Traffic Safety Administration (NHTSA). Nearly 38 million U.S. residents speak Spanish at home, according to the U.S. Census.

The nationally recognized Drive Safely Work Week begins today, October 7, and runs to October 11. However, the campaign's materials are not dated and may be used anytime throughout the year. Over the past three years, an average of 3500 organizations has participated annually, representing 16.5 million employees per year. NAFA and NAFA's Safety Advisory Council are proud to support the efforts of NETS and Drive Safely Work Week 2013.

NETS has produced DSWW since 1996. This year's campaign theme is "Gear Up for Safe driving - Mind, Body, Vehicle." Drive Safely Work Week 2013 toolkits available now at no cost at http://www.trafficsafety.org/drivesafelyworkweek

Traffic crashes remain the leading contributor to fatal work injuries, according to the most recent report from the Bureau of Labor Statistics. "NETS wants to reach as many employees and employee family members as possible with the safe-driving messages of the DSWW campaign," said Jack Hanley, NETS Executive Director. "We are grateful to NHTSA for helping to expand the campaign's reach."

The employer toolkit provides easy-to-use Web-based resources that illustrate how maintenance of mind, body and vehicle are all connected and essential components to being a safe driver. Actionable steps are provided to help drivers be at their best behind the wheel. The campaign was developed using the expertise of NETS' member companies, collectively representing a fleet of more than half a million vehicles that travel in excess of 10 billion miles globally each year.

The NAFA Twitter account at @NAFAFLEET will be tweeting safety tips and campaign trivia from the materials all week long.

NETS is a member of the United Nations Road Safety Collaboration and encourages employers to participate in Drive Safely Work Week as an example of what can be done in the U.S. to support the Decade of Action for Road Safety 2011-2020. For more information on NETS or The Decade of Action for Road Safety, visit www.trafficsafety.org or contact jhanley@trafficsafety.org.

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