Beyond Fleet Went Above And Beyond In 2013

2013 was a banner year for NAFA's Beyond Fleet outreach, and 2014 looks to be even bigger!

Developed to spread the word about the value and importance of fleet management to the world, Beyond Fleet puts the fleet management industry front-and-center in prestigious publications like Bloomberg BusinessWeek, Harvard Business Review, Wall Street Journal, Canadian Business Journal, and Fortune magazine. Beginning in the middle of 2013, the current advertising theme of "Big Numbers" shows plainly the money saved and the assets managed by fleet managers on a regular basis.

These print ads were supported by ads seen in sister online publications for Harvard Business Review, Wall Street Journal, and Canadian Business Journal, as well as in banner ads at Fleet Management Weekly.

Beyond Fleet is so much more, and NAFA members received the benefits of the program though numerous FLEETSolutions articles on professional development in 2013. Valuable articles like "How To Present Your Fleet Accomplishments To Upper Management" have been archived in The Fleet Toolkit at www.beyondfleet.com. You'll also find useful PowerPoint presentations designed so that you can customize them with your own professional information; template letters co-written by some of NAFA's most savvy Association experts, ready for your customization and use; and much more.

2014 promises to go even farther, so visit www.beyondfleet.com often! Look for Beyond Fleet advertising in your favorite business publications, take part in professional development sessions at NAFA's 2014 I&E, and use the tools at the Beyond Fleet site. You'll be glad you did!

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